Welcome to CATS Classified Media Kit
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CATS Classified works for you
Make your ads work harder
Our rates and ad style
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CATS Classified is the leading marketplace for advertisers and readers to find, buy and sell a plethora of products and services.

In our media kit, you can find out about advertising rates, copy guidelines, professional tips, and descriptive and graphic information on posting classified ads. We are dedicated to offering our advertisers and readers – opportunities and solutions.


CATS Classified is dedicated to offering the most comprehensive and interesting marketplace to find, buy and sell products and services.

With an ongoing commitment to product and service innovation, CATS Classified is constantly seeking ways to give our customers added value and benefits.


Advertising in CATS Classified earns you a plethora of advantages. Among other things, CATS classified ads are cost effective and reach out to a wide audience. And with a one-day turnaround time, we help you seize business opportunities before they slip by.


Make your ads stand out among others. With an economical premium on top of our basic fees, you get to augment your ads with colours, special placement and shapes. Find out more about the enhancements we offer.


Check out our wide range of ad types and copy guidelines. Find one or a combination that meets your advertising needs.


Do you have a question, comment or suggestion to pass along to CATS? Need to drop by our offices? See our location map and contact numbers

Home › Our Rates & Ad Style › Material Specification
ARTWORK SPECIFICATION

  • Acceptable file formats are: eps, jpg, tiff, bmp, psd and pdf.
  • Resolution of ready artwork must be 400dpi. Bitmap TIFF should be set to at least 600dpi.
  • Size of advertisement sent in must be same or proportionately bigger than the size booked with CATS Classified.
  • Minimum reverse font used in advertisement must be at least 10pts and legible (Chinese: 12pts). Font used should not be too fine, to avoid ‘break up’ and misregistration.
  • Minimum font size for black text is 6pts (Chinese: 9pts).
  • Graytone/ screen/ Image background(Watermark) on advertisement should NOT be more than 10% screen, when there is black text overlapping the background.
  • For better image quality, the resolution of images used in advertisements should be at least 300dpi. Bitmap Tiff should be set to at 600dpi. The tone of the image should not be too dark.
  • Colour advertisements should be in CMYK (not RGB)
  • For colour ads, pictures used should not exceed 180% in the Total Ink Limit


    • eg:
    100C, 80M, 60Y, 20K
    = Total Ink is 100+80+60+20
    = 260 (Total Ink Limit exceeded)

    80C, 60M, 30Y, 10K
    = Total Ink is 80+60+30+10
    = 180 (within Total Ink Limit)

  • For Spot colour ads, refer to the SPH Matched Colour Guide for correct colour breakdown unless the spot colour is a cyan, magenta or yellow that is used alone
  • All text in the ad should be 'Outlined'The advertisement should at least have a thin border line or shade or lines marking the top and bottom.
  • It is the responsibility of the client to ensure that all the elements of the advertisement are correct.
  • We do not amend artwork done by client.