The Straits Times
- Local publication with the highest circulation
- High coverage of English-literate market
- Comprehensive coverage of PMEB market
- Well-educated (80% GCE 'O' level and above) readers
- Economically well-off readers
The Business Times
- Focuses on international and regional corporate news and analysis
- Mainly PMEB readers who are well-educated and economically well-off
Lianhe Zaobao
- Singapore's national Chinese newspaper
- Influential in shaping opinions & reflects the thoughts and views of the Chinese community.
The New Paper
- Young and economically active readers who are mobile, adventurous and trendy
Lianhe Wanbao
- Majority of the readers comprise HDB dwellers who lead active livestyles
Shin Min Daily News
- Mature readers who are economically active and leave active lifestyles
Berita Harian
- Emphasis on news and issues (home, regional , world)
- Wide spectrum of topics (sports, politics, religion)
- Focuses on Malay culture, traditions, arts, heritage, family, hobbies, leisure
Tamil Murasu
- Targeted at the Indian community
- Coverage of wide-ranging news, current affairs topics
my paper
- A bilingual free sheet for young adults aged 20-40
- Contains up-to-date insights, news, issues
- Available at MRT stations in the CBD, key institutions, selected households
