Be Easily Recognised  
Advertisements with distinctive use of art, layout and font type enjoy a higher readership. Make your ad stand out from the others.

Use A Catchy Headline  
Feature the main benefit of your merchandise in a compelling headline. Expand on it in your subheads and copy. Don’t use generalised quality claims.

Complete The Copy  
Know your audience – what is important to readers shopping in your classified category? List the important facts in complete sentences. They’re easier to read than a series of phrases or words.

State The Price  
Quote a price or the range of prices and justify its value.

Mention Brand  
Brand names sell. If you’re offering a brand name, be sure to mention it.

Include Related Items  
Offer related items along with a featured one and make two sales instead of one, e.g. list printers and computer software with digital cameras.

Have A Dominant Element  
A large visual or headline helps your ad get noticed. Photographs and graphics attract, and draw a greater number of readers.

Use Simple Layout  
A good ad should not look like a crossword puzzle. A good ad layout carries the readers’ eye through headline, art, copy, price, advertiser’s name, and phone number.

Use White Space  
The use of white space draws the reader to your important sales message.

Call For Action  
Every ad should include a phrase such as “Last 6 Days!” to stimulate swift action and state contact information for results.