Be bold. Be innovative.
The key to advertising effectiveness starts with good strategy. You can capitalise on the following creative avenues Classified offers, to get easily noticed by browsers and potential buyers alike:
Special Positions
Make your advertisement stand out in the busy marketplace by placing them in any of the following choice positions:
- Front Cover
- Recruit Cover
- Half Page
- Island
- Top-Of-Page
- Wrap Around
- Out-Of-Classification
- Across Gutter
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Published daily on the front cover, ‘Hotspots’ and ‘Helplines’ provide excellent opportunities for you to capture a wide readership. A ‘Hotspot’ is an article that highlights the appealing attributes of your product/ service, and leads readers into your advertisement, within its relevant classification. ‘Helplines’ is a most cost-effective way for you to be highly visible and accessible to potential consumers.
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Creative execution of your advertisements adds visual impact. Design them to reflect your product or convey your advertising message in a novel, eye-catching way. About the only limit to what you can do: your imagination!
Colour
Perk up your advertisements through the bright and right use of spot / full colour and make it more striking and appealing.
Sales Logos
Just as a company logo projects the company’s identity, a snappy sales logo captures readers’ attention and makes your advertisement come alive! Take your pick from our logo library (refer to insert), or use one of your own.
Pictures
Show and tell. A picture speaks a thousand words. A photograph of the car or property being advertised will draw attention and attract more potential customers.
Customised Sales Logos & Agent Photos
Brand your advertisement. You can show your company logo together with a sales logo/ agent photograph, and double the impact!
Drop Caps & Symbols
This is the typographical term for a single capital letter, number or symbol, that is larger than the standard text size, set into a block of text. Use either of these attention-grabbers to make your run-on advertisements (minimum of four lines) stand out.
Others
• Screening
• Full Colour Picture
• Bold Typeface
• Colour Font
• Magenta – semi display